Agency Media Evaluation?
Mediatrack understands the needs of the modern PR Agency and we tailor all our responses
to help consolidate relationships, prove worth, win new business and assist strategic
development.
Within the last six months we have worked with numerous agencies that have approached
us requiring solutions to their evaluation needs. These have included APCO (Brussels),
Fishburn Hedges, Portland PR, Maitland Consulting.
On each occasion we have taken a measured approach to delivering exactly what was
needed to be placed before a client or prospective client. Importantly we recognise
that PR does not exist in a vacuum and is never an exact science, and our reports
will always reflect this.
We realise the demands on time can be great and therefore throughout our work we
endeavour to relieve the agency of any of the more time-consuming aspects of evaluation
and take a proactive role.
Many clients are now asking for agencies to include an element of evaluation within
their business plan; Mediatrack will be delighted to partner with you in developing
structures that will deliver a cost-effective analysis and which serves the need
for evaluation with actionable findings.