Peter Hutton
Peter Hutton is a senior consultant working with the team. He spent most of his research career at MORI where he headed up the corporate and consumer research division (including marketing, customer satisfaction, corporate reputation and employee research). He has written a book and over 70 articles and papers on research and organisational performance.
He is a full member of the Market Research Society, the Marketing Society, and the International Association of Business Communicators, was a Council Member of the British Market Research Association (BMRA) and has advised the Chartered Institute of Public Relations on the use of research for evaluating public relations.
In his spare time he is involved in scouting which provides him with an excuse to engage in all sorts of activities that most men of his age would generally avoid, such as camping, hill walking, sailing and canoeing. He has three children who often join him in these pursuits.