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A Discussion On Digital Marketing In The Fleet Insurance Industry

Fleet insurance is basically the provision of insurance to an entire fleet of vehicles that a company may have within one policy. As a result of this type of insurance, any one of your employees can drive any of your company’s vehicles and be covered by the insurance company in the event that they get into an accident. As you can see, this is very valuable to business owners and a lot more cost-effective than purchasing separate insurance policies for every vehicle in your fleet. With that said, many insurance companies find it difficult to market this type of insurance policy and we will now take a look at a few digital marketing methods.

First of all, social media is a great place to start since most people who have access to the internet, also use social media platforms. Also, many business owners use social media platforms such as Facebook, LinkedIn, Instagram etc for both personal and professional use. As a result, this is a great place to advertise to them through the use of targeted ads. Facebook, in particular, has an excellent tool that allows you to easily define the demographics that you want to show your ad to. So, you can actually specify that you want to reach out to business owners only. This will allow you to focus your ad a great deal and gain a higher number of conversions. Also, you can use Facebook and other social media platforms to educate people about your motor fleet insurance website, which is definitely a huge benefit.

Next, we will look at SEO or search engine optimisation and PPC or Pay Per Click. SEO is very useful when it comes to driving traffic and you should aim to do SEO for your insurance company so that it ranks at the top of Google for its keywords. So, for example, if you provide fleet insurance in Leeds, then you should aim to rank your website in at least one of the top three spots for keywords such as “fleet insurance Leeds” or “best fleet insurance company in Leeds”. When you rank for these type of keywords, you will get a lot more targeted traffic to your site, which will result in new customers. If you don’t want to do SEO, then you can look into PPC. Instead of optimising your site, you can simply pay for ads from Google, Bing or other high traffic marketplaces.

To wrap things up, we have just looked at digital marketing in the fleet insurance industry. By putting a good deal of effort in digital marketing, you will get more customers over time. So, make sure you research and implement a few of the strategies listed above and you will be selling more insurance policies than ever before.

9 Ways To Measure Digital Marketing Success

The main aim of any marketing process is to target the right audience and convert them into potential leads which will ultimately improve the revenue of the organization. In the conventional marketing procedure, it is very difficult to measure marketing success which is not the case in digital marketing. In this article, we will explore the ways to measure digital marketing success.

Online sales

The most evident and the simplest ways to measure the success of digital marketing is through the sales from the website. It is very easy to track online sales by using Google Analytics or any other analytics platform.

Online to store sales

Just because people see your products or ads online it does not mean that they will buy it from your website. There are also people who will buy it from the stores in person. You can measure this by getting the mail Id of the people and later compare it with the data collected in the cash register.

Lead from web forms

Most of the websites will have forms so that customers can use for various purposes. They can be used to make any requests, schedule appointments and a lot more. By using Google Analytics, you will be able to witness and measure the result of the campaign.

Leads and sales

Tracking the sales that are happening from phone calls is also one of the easy ways to measure digital marketing success. Dynamic Number Insertion can be used to track the calls. It shows the complete details of they came to the website.

Leads from live chats

There are a lot of websites that are offering live chat options. Once the chat is installed, you can track which marketing camping drives the most chats to the site. It can be done either by built-in tracking in your chat or by using Google Analytics.

Site visits

 

If there is an increase in the number of people who visit your site, then it is obvious that the campaign has worked out. If there is an increase in number happens organically, then zero down to the fact that your SEO strategies have worked.

Page views per visit

There is no second thought on the fact that website visits are important. There are actually possibilities that people who click on various products and pages. In this situation, you can use Google analytics which will show how the visitor ended up in your page.

Time spent on the site

The time spent on the site is called dwell time. If people are spending some considerable amount of time, then you can be sure that the site is bit engaging and is providing some relevant information to its visitors. The amount of time every visitor spends on the site can be tracked easily.

Bounce rates

If people hit the back button or close button as soon as they end up in your site after clicking the ads, you will have high bounce rates. This shows that people are finding any relevant they are searching for on the landing page. By using Google Analytics, you can also measure the bounce rates.