The main aim of any marketing process is to target the right audience and convert them into potential leads which will ultimately improve the revenue of the organization. In the conventional marketing procedure, it is very difficult to measure marketing success which is not the case in digital marketing. In this article, we will explore the ways to measure digital marketing success.
The most evident and the simplest ways to measure the success of digital marketing is through the sales from the website. It is very easy to track online sales by using Google Analytics or any other analytics platform.
Online to store sales
Just because people see your products or ads online it does not mean that they will buy it from your website. There are also people who will buy it from the stores in person. You can measure this by getting the mail Id of the people and later compare it with the data collected in the cash register.
Lead from web forms
Most of the websites will have forms so that customers can use for various purposes. They can be used to make any requests, schedule appointments and a lot more. By using Google Analytics, you will be able to witness and measure the result of the campaign.
Leads and sales
Tracking the sales that are happening from phone calls is also one of the easy ways to measure digital marketing success. Dynamic Number Insertion can be used to track the calls. It shows the complete details of they came to the website.
Leads from live chats
There are a lot of websites that are offering live chat options. Once the chat is installed, you can track which marketing camping drives the most chats to the site. It can be done either by built-in tracking in your chat or by using Google Analytics.
If there is an increase in the number of people who visit your site, then it is obvious that the campaign has worked out. If there is an increase in number happens organically, then zero down to the fact that your SEO strategies have worked.
Page views per visit
There is no second thought on the fact that website visits are important. There are actually possibilities that people who click on various products and pages. In this situation, you can use Google analytics which will show how the visitor ended up in your page.
Time spent on the site
The time spent on the site is called dwell time. If people are spending some considerable amount of time, then you can be sure that the site is bit engaging and is providing some relevant information to its visitors. The amount of time every visitor spends on the site can be tracked easily.
If people hit the back button or close button as soon as they end up in your site after clicking the ads, you will have high bounce rates. This shows that people are finding any relevant they are searching for on the landing page. By using Google Analytics, you can also measure the bounce rates.